Likely scam
Fake retailer mystery-box subscription trap (Beaverplan / Smartwish Consulting)
beaverplan.com
A UK "mystery box" subscription trap. Facebook "sponsored" ads impersonate well-known UK retailers such as Morrisons and B&Q, offering a cut-price mystery/beauty box for roughly £1–£9.95. After shoppers hand over card details for the small "delivery" fee, the box typically never arrives and the card is then hit with recurring charges of about £37, shown on statements as "Beaverplan"/"beaverplan.com". Those payments trace to Smartwish Consulting Limited (UK Companies House No. 14025559). The impersonated retailers are themselves victims of the brand abuse.
Subscription trap · active
“Avoid. Fake Facebook ads impersonate UK retailers like Morrisons and B&Q to bait a ~£1–£9.95 "mystery box"; nothing arrives and the card is then charged ~£37 on repeat under the "Beaverplan" descriptor.”
Our opinion, based on the public evidence below, as of 20 Jul 2026. How we work & right of reply →
The evidence — every signal, shown
Identity & legitimacy
Opaque entity behind the charges
Bank charges tagged "Beaverplan"/"beaverplan.com" trace to Smartwish Consulting Limited, a UK company (Companies House No. 14025559, incorporated 5 April 2022, SIC 82990) whose registered filings give no sign of the retail brands its ads imitate.
Payment
~£1–£9.95 bait, then recurring ~£37
Victims pay a small 'delivery' fee of about £1–£9.95, after which their card is repeatedly debited around £37 for a subscription they say they never knowingly agreed to.
Dropship & impersonation
Goods never arrive
Reviewers overwhelmingly report the advertised box is never delivered; the cheap upfront charge exists only to capture card details and start the recurring billing.
Ad behavior
Impersonates real retailers on Facebook
Paid Facebook ads copy the branding of legitimate UK retailers such as Morrisons and B&Q to lure shoppers with a cut-price mystery/beauty box, echoing a broader wave of retailer-impersonation "mystery box" ads flagged by security researchers.
Named retailers are victims, not culprits
Morrisons and B&Q (among other UK retailers) are legitimate businesses being impersonated without their involvement — B&Q has posted its own scam-alert warning — so shop only via retailers' official sites, never links in social ads.
Complaints
Flagged by UK consumer authorities
Action Fraud logged more than 7,900 reports of 'mystery box' scams impersonating retailers, Suffolk Trading Standards warned over a fraudulent Morrisons offer, and Consumer Scotland community groups describe the same £37 recurring-charge trap.
Review authenticity
High-risk across independent checkers
beaverplan.com is rated poor/high-risk by third-party scam checkers and its Trustpilot page is dominated by 1-star reviews explicitly calling it a scam.
Sources
Reader reports — verified purchases only
Every report below came with an order confirmation or receipt we checked by hand. This is separate from our editorial verdict above — testimony from real buyers, not a star-rating that anyone can botch or buy.
Been burned by Fake retailer mystery-box subscription trap (Beaverplan / Smartwish Consulting)?
File a report with proof of purchase. We verify it, then it stands here as evidence for the next person who checks this ad.
This verdict is our opinion, based on the public evidence shown above, as of the date published. If you represent this company and believe something here is wrong, we want to hear it — request a correction.