The honest verdict on the companies advertising to you
Facebook's ads are full of fraud.We check them so you don't get burned.
People reported losing $794M to scams that started on Facebook in 2025 alone. Meta profits from the ads and won't vet them — so we do, against a fixed rubric, and we show you the evidence.
- 26
- Verdicts published
- 24
- Rated likely scam
- $794M
- Lost to Facebook scams, 2025
Verdict of the moment
full verdict →Romance-to-crypto “pig butchering” investment scams
“A textbook organized fraud: fake romance, a fake crypto dashboard, and very real money that never comes back.”
See the evidence →The rubric
Every brand faces the same six checks — the signals a real business has and a scam can't fake fast enough. We show the receipts on each one.
Identity & legitimacy
Domain age, registration, real contact, refund policy
Payment
Card / PayPal vs. crypto / wire / gift-card only
Dropship & impersonation
Reused templates, AliExpress image match, brand impersonation
Ad behavior
Meta Ad Library history, spend, page age
Complaints
Non-delivery, not-as-described, chargeback reports
Review authenticity
Verified vs. unverified, 5-star bursts, templated text
Claims & substantiation
Income/results promises vs. what's actually evidenced
What you actually get
Content vs. price, refund reality, upsell ladder
The archive — 26 verdicts
Le Creuset fake celebrity giveaway & 90%-off clearance scam
A network of scam operations runs AI-deepfake video ads on Facebook and Instagram (plus TikTok) showing celebrities such as Taylor Swift, Oprah, Martha Stewart and Ree Drummond claiming Le Creuset is giving away free cookware for a small shipping fee. Clicking the ad leads to counterfeit "news" pages spoofing MSN, BuzzFeed and People; the "$10 shipping" quietly enrolls victims in a recurring subscription that bills $89+ within days. A parallel version advertises fake "90% off clearance" storefronts that take payment and ship counterfeits or nothing while harvesting card and personal data. Le Creuset and every celebrity shown are impersonated without consent — Le Creuset has published its own scam warning.
“This is a celebrity-deepfake subscription trap wearing Le Creuset's name — the "free" cookware never comes, but the recurring charges do.”
Nixol diet pills — fake Dragons' Den endorsement ads on Facebook and Instagram
Nixol is a weight-loss pill sold through Facebook and Instagram ads that falsely present it as a Dragons' Den success story. Which? searched Meta's own Ad Library in July 2025 and found 62 ads selling Nixol that either carried Dragons' Den logos, were posted from accounts called 'Dragons' Den', or used Dragon Deborah Meaden's image. Clicks led to sites impersonating Dragons' Den and a spoofed Daily Mail article — one claiming Nixol 'naturally burns fat' and won 'the biggest deal in Dragons' Den history', illustrated with an AI-generated image of the Dragons holding Nixol boxes — and on to a retail page charging £55 a month, which Which? warned is likely to be a subscription trap. Which? could not reach anyone behind it: no reply by email, a phone number that did not connect, and a registered address belonging to an unrelated company that had never heard of Nixol.
“A fake-endorsement funnel running on Meta's ad platform: the show, the broadcasters and the Dragons never endorsed anything, Which? assesses the £55-a-month checkout as likely to be a subscription trap, and nobody behind Nixol could be reached on any contact it published.”
"Quantum AI" deepfake celebrity crypto-investment scam (Elon Musk / Martin Lewis impersonations)
"Quantum AI" is a fake crypto/AI "investment platform" promoted through AI-generated deepfake video ads on Facebook and Instagram that make Elon Musk, UK money expert Martin Lewis and other trusted public figures appear to personally endorse guaranteed, risk-free returns. Victims deposit a small starter sum (typically around $250-$400), watch a fabricated dashboard show their balance soaring, then are told to pay escalating "liquidity," "security" or tax fees to withdraw money that never returns. Roughly 6,000 victims across the UK, Europe and Canada lost a combined ~£27M, and the UK's FCA warns Quantum AI is an unauthorised firm operating through rotating clone domains. Elon Musk and Martin Lewis are impersonated victims who have publicly denounced the ads and have no connection to the operation. (This scam brand is unrelated to legitimate quantum-computing research that shares the name, such as Google's Quantum AI division at quantumai.google — the coincidental name is part of what makes the ads seem plausible.)
“Quantum AI is not an investment platform but a deepfake-fuelled advance-fee scam: the celebrity endorsements are fabricated, the growing balance is fake, and every "withdrawal fee" is just more money you will never see again.”
Social-media task & "product boosting" job scams
A gamified job-scam pattern flagged by the FTC, FBI, and BBB: victims get unsolicited offers to do simple online "tasks" or "product boosting" for commission, see a fake dashboard with rising "earnings", then are pressured to deposit their own money — usually crypto — to unlock tasks or withdraw. The deposits go straight to the scammers. FTC counted ~20,000 task-scam reports in H1 2024 vs ~5,000 in all of 2023.
“No real job makes you deposit your own crypto to "unlock" your pay — this is a documented fraud, not employment.”
Fake "investment group" Facebook ads impersonating Cathie Wood, Joe Kernen and Tom Lee to recruit WhatsApp pump-and-dump victims
Facebook newsfeed ads use the names and images of well-known investors — Cathie Wood of ARK Investment Management, CNBC's Joe Kernen and Fundstrat's Tom Lee are the three named in the attorneys general's letter, all of them impersonation victims with no involvement in the scheme — to offer membership in an "exclusive" investment group. Clicking the ad prompts the user to download WhatsApp and join a chat group that has no connection whatsoever to the investor pictured. Inside the group, operators posing as investment experts push a series of thinly traded penny stocks; once members buy and the price is inflated, the operators dump their own shares and the price collapses. Forty-two state and territory attorneys general told Meta in June 2025 that this is securities fraud, that constituents have lost life-changing sums, and that Meta should quit selling investment ads altogether if it cannot police them.
“This is not a bad investment newsletter, it is textbook securities fraud with a Facebook ad budget — the moment an ad about a famous investor asks you to continue in a WhatsApp group, the stock tip is the trap.”
Mystery box subscription-trap network (Limassol/Cyprus cluster)
This network runs 200+ near-identical, Facebook-advertised storefronts dangling a "mystery box" of premium or sold-out goods for as little as $2-3, allegedly worth $500-$1,000. At checkout a tiny-font clause silently enrolls the buyer in a recurring subscription -- for example a 2-euro three-day trial that flips to about 67 euro a month, or an account top-up of 44 euro every 14 days -- while nothing of value ever ships. Bitdefender traced the shared design, AI chat agents and registration data to a single Limassol, Cyprus address that also surfaces in the ICIJ Offshore Leaks database (linked to the Paradise Papers leak), suggesting a shared operation behind the storefronts (Bitdefender cautions a direct link to each shop is hard to prove). Its Meta ads reached roughly 1.5 million people in Romania alone, with further campaigns across Australia, France, Switzerland, Canada, Sweden and Germany, and the real objective is harvesting shoppers' credit-card data.
“A cheap "mystery box" is the bait -- the fine print signs you up for a recurring charge and hands your card details to a Cyprus-linked fraud ring, while nothing worth having ever arrives.”
Fake celebrity-endorsement investment ads
A recurring Facebook-ad pattern using deepfaked or fabricated endorsements from public figures (Elon Musk, Martin Lewis, TV hosts) to push fake crypto/investment platforms like “Quantum AI” and “Immediate Edge”. Victims deposit ~$250, watch fake dashboard “profits” grow, then find withdrawals blocked and are pressured into escalating “fees” never returned. The named celebrities are impersonated victims.
“If a celebrity is “personally” recommending a get-rich crypto platform in a Facebook ad, it's a deepfake — you'll deposit real money and never withdraw a cent.”
Fake disaster-relief & charity Facebook ad scams
Facebook ads and posts solicit donations for disaster relief or “memorial” fundraisers, typically impersonating real charities and reusing stolen victim photos. Donations are routed through untraceable methods (gift cards, prepaid cards, wire transfer, cryptocurrency) and never reach survivors.
“The moment disaster strikes, “relief” ads flood Facebook — stolen victim photos, cloned charity names, untraceable gift-card and crypto donations, and money that never reaches survivors.”
Counterfeit "designer" goods Facebook/Instagram ads
Facebook and Instagram ads push "designer" handbags, shoes, and sunglasses at 80–90% off. Shoppers who click reach lookalike storefronts that hijack real brands' product photos, pay by card, and then receive cheap counterfeits drop-shipped from China — or nothing at all. Documented by the BBB's counterfeit-goods study and repeated FTC warnings about super-low-priced brand-name ads.
“Too-good-to-be-true luxury "deals" on Meta ads that deliver Chinese counterfeits — or nothing.”
Fake "government grant / free money" Facebook scams
Scammers use Facebook posts, ads, and hijacked or cloned "friend" accounts to tell victims they've been approved for a free government grant (often citing HHS). To "release" the money, victims pay an upfront processing fee, tax, or insurance via gift cards, wire, cash, or crypto — but the grant never exists and each payment only triggers demands for more. Documented by the FTC and BBB.
“There is no grant — it's an advance-fee scam that pockets your "processing fee" gift cards and delivers nothing.”
Jana Praha — AI “closing boutique” fake shop
jana-praha.cz
A fake Czech “closing-down” fashion boutique run by an emotional owner persona, pushed through thousands of Facebook ads. Gen Digital (Norton/Avast) documented that the owner, storefront and photos are AI-generated and that clicks lead to a Shopify store built to harvest shoppers' card details. Note: the real, unrelated boutique “Eshop Jana” (eshopjana.cz) is a separate victim of the name confusion, not part of this scam.
“A fake “closing boutique” fabricated end to end by AI — the tearful owner, the shopfront and the reviews are all synthetic, and the only real thing is the checkout that harvests your card.”
Accelerated Motors LLC (BBB-flagged fake RV dealership)
Accelerated Motors LLC — reported by WBRZ under the name Accelerated Auto Motors — advertised recreational vehicles on Facebook and presented itself as a Baton Rouge, Louisiana dealership. The Better Business Bureau of South Central Louisiana found the listed headquarters was a parking lot with no RVs in sight, and that images on the company's website were AI-altered versions of photographs of that real address: the BBB says artificial intelligence was used to improve the building facade and add RVs, and the altered imagery carried a misspelled version of the business name. According to the BBB, buyers were asked to pay by bank wire or direct transfer before receiving the vehicle, were told the vehicles could not be inspected before payment, and were told the RV would be shipped after payment. The BBB confirmed the operation is not licensed by the Louisiana Motor Vehicle Commission, which licences RV dealers in the state, and referred the case to the FTC, the state attorney general's office and the FBI. Consumers from outside Louisiana contacted the BBB after seeing the ads online.
“An operation the BBB could find no Louisiana dealer licence for, whose 'dealership' photographs were AI-altered images of a parking lot with no RVs on it — and which, per the BBB, asked buyers to wire money for vehicles they were told they could not inspect first.”
FIFA World Cup 2026 fake ticket sites promoted through Facebook ads
Facebook ads in multiple languages routed football fans to lookalike websites selling 2026 World Cup tickets. AFP reviewed dozens of these now-inactive ads, which pointed to scam ticket pages such as "fifa.house" — sites that closely resembled fifa.com, stamped with the official branding of the World Cup and of payment partner Visa, with interfaces complex enough to let users browse match offerings, make selections and proceed through checkout. Separately, Bitdefender counted more than 55 football-related scam ad campaigns on Meta platforms — spanning fake ticket pages, counterfeit merchandise and collectibles storefronts — most heavily targeting the UK, Portugal, Spain, Algeria, the US, Canada, Mexico, Belgium, Germany, Brazil and Australia. The mechanic is simple: the ad buys attention, the cloned site takes the card payment and the identity data at checkout, and no valid ticket ever arrives — FIFA sells World Cup tickets only through FIFA.com/tickets, the FIFA app and its own Resale and Exchange Marketplace, so a lookalike domain cannot deliver a valid ticket at all. The FBI's 27 May 2026 IC3 alert listed 36 spoofed FIFA domains harvesting names, home addresses, phone numbers, emails and banking details, and said it expects further spoofed domains before, during and after the tournament — which is why this stays listed as active even though the tournament has finished.
“These ads sell tickets that cannot exist — the lookalike checkout page is the product, and it takes your money and your identity data in one transaction.”
Facebook "free trial — just pay shipping" subscription traps
Facebook ads pitch skincare, keto or supplement “risk-free trials” for a small shipping fee (typically $4.99), then charge the full ~$90 and silently enroll buyers in unauthorized monthly shipments of $70–$100. Repeatedly proven deceptive in FTC enforcement actions (Tarr Inc., AH Media, F9 Advertising, Legion Media/Sloan Health) and documented by the BBB.
“A “free” trial that quietly bills you $90 a month — a subscription trap the FTC has dismantled again and again, not a real deal.”
Dropship "brand" non-delivery / not-as-described
Freshly-registered Shopify storefronts pose as boutique “brands” and advertise heavily on Facebook, reselling cheap AliExpress goods at a steep markup. Regulators, the BBB and the FTC document a recurring pattern where the item never arrives, shows up months late, or comes as a knockoff that looks nothing like the ad. (Legitimate dropshipping is legal — the target here is the fraudulent behavior.)
“A day-old Facebook “brand” dropshipping AliExpress stock at a markup, where the box either never comes or looks nothing like the photo, is a documented scam pattern — not a boutique.”
Fake concert & event ticket ads
Scammers run Facebook ads and Marketplace listings offering tickets to sold-out concerts and sporting events, collect payment through no-protection apps like Zelle or Venmo, then deliver counterfeit tickets or nothing. The FTC, BBB, and state AGs have documented it repeatedly around high-demand tours (e.g. Taylor Swift's Eras Tour).
“A sold-out show, a stranger's Facebook ad, and a Zelle request add up to a fake ticket almost every time.”
Facebook puppy & pet-sale non-delivery scams
Facebook/Instagram ads and search-optimized fake "breeder" websites offer purebred puppies or exotic pets at low prices, collect a deposit through irreversible payment rails, then invent escalating "shipping", "crate", and "insurance" fees — and no animal ever arrives. Documented by the BBB Pet Scams study, the FTC, and the FBI's IC3.
“A textbook advance-fee scam: you pay for a pet that never existed, then keep paying "shipping" fees that never end.”
Fake retailer "store closing / clearance" Facebook ads
A recurring impersonation scam in which fraudsters clone well-known US retailers with "store closing / bankruptcy / 90% off liquidation" Facebook ads on typosquatted lookalike domains, take payment, then ship nothing or a cheap overseas knockoff and vanish. The impersonated retailers (Barnes & Noble, Tractor Supply, Candy Warehouse and others) are victims, not perpetrators.
“Confirmed scam pattern: fake "going out of business" ads impersonate real retailers to harvest payments for goods that never arrive or arrive as knockoffs.”
JOANN Fabrics fake bankruptcy / clearance-sale impersonators
Paid ads for an online "JOANN bankruptcy sale" at 80-90% off point to lookalike storefronts (e.g. joann-clearancesale.shop, joannclosingstore.com, joannoutlet-store.site) that clone JOANN's logo, layout, and product photos. The real JOANN filed for bankruptcy in early 2025, liquidated its stores IN PERSON ONLY, and ended its own online selling on March 6, 2025; its brand and private-label IP were then acquired by Michaels in June 2025 (joann.com now redirects to Michaels). No standalone "JOANN bankruptcy clearance" website exists, so these lookalike storefronts are counterfeit. Buyers who pay receive phony confirmation emails, receipts, and tracking numbers, then get nothing at all or a random cheap item such as sunglasses or a toy, while the charge posts under an unrelated merchant name. The FTC issued a federal consumer alert on May 7, 2025 and the BBB logged more than 280 complaints by the end of April.
“A fake-storefront impersonation racket exploiting JOANN's real bankruptcy: the ads are counterfeit, the standalone "80-90% off online sale" does not exist, and JOANN itself is the impersonated victim, not the seller.”
Fake retailer mystery-box subscription trap (Beaverplan / Smartwish Consulting)
beaverplan.com
A UK "mystery box" subscription trap. Facebook "sponsored" ads impersonate well-known UK retailers such as Morrisons and B&Q, offering a cut-price mystery/beauty box for roughly £1–£9.95. After shoppers hand over card details for the small "delivery" fee, the box typically never arrives and the card is then hit with recurring charges of about £37, shown on statements as "Beaverplan"/"beaverplan.com". Those payments trace to Smartwish Consulting Limited (UK Companies House No. 14025559). The impersonated retailers are themselves victims of the brand abuse.
“Avoid. Fake Facebook ads impersonate UK retailers like Morrisons and B&Q to bait a ~£1–£9.95 "mystery box"; nothing arrives and the card is then charged ~£37 on repeat under the "Beaverplan" descriptor.”
Herman Miller "Outlet" impersonation ads
Facebook and Instagram ads impersonate Herman Miller (and other premium furniture brands), reusing the real logo and a “HermanMiller-US” name to push a fake “Outlet Event” at up to 70% off — iconic chairs at ~$129 instead of ~$1,995. They link to look-alike stores like hermanmiller-us.com that take payment and personal data, then ship nothing, ship junk, and harvest card details. Herman Miller is the impersonated victim, not the perpetrator.
“A stolen logo and a chair “70% off” that never ships — this is impersonation fraud wearing Herman Miller's brand, not a real outlet.”
"Pink salt trick" deepfake weight-loss ad funnel (LipoMax)
Paid video ads on Facebook and Instagram push a "pink salt trick diet" using AI deepfakes of Oprah Winfrey and of real doctors, funnelling viewers to rotating supplement storefronts — most prominently one selling LipoMax. Over a two-month window BBB Scam Tracker logged more than 170 reports about LipoMax from consumers in 35 states, citing improper billing, non-existent customer service and ineffective ingredients. Buyers who paid describe being contacted afterwards by a LipoMax "coach" pushing hundreds of dollars in further supplements. There is no stable website to vet: Snopes traced the same deepfake pink-salt ads through throwaway domains onto several different supplement brands. LipoMax told BBB it neither authorised nor produced the deepfake videos and blamed independent affiliate marketers.
“The endorsement that gets you in the door is a fabricated video of a woman who never sold you anything — and once you have paid, BBB's files fill up with improper billing, a customer-service line nobody answers, and a “coach” calling to sell you $800 more. (Based on consumer complaints reported to the BBB, not a finding of any court or regulator.)”
We Are Chloe / Chloe and Liam
wearchloe.com
"We Are Chloe" / "Chloe and Liam" (wearchloe.com) presents as a British/European footwear and clothing boutique but is a China-based dropshipper reselling AliExpress/Temu-grade goods at marked-up prices. Buyers receive items that look nothing like the listings, then hit an engineered return trap — a 15% restocking fee, returns shipped to China at the customer's own expense, and partial "keep-it" offers instead of refunds. It is one node in a serial multi-alias network (Olivia London, Mary Jane, wearclo.com) that reopens under new names.
“Deliberate return-trap dropshipper: goods do arrive, but a fabricated British identity, seeded reviews, hidden ownership and refund-proof returns amount to coordinated consumer harm — avoid.”
Noracora & the CHICV fast-fashion cluster
noracora.com
Noracora is one of a large family of near-identical women's-fashion sites operated by CHICV International Holding Limited and heavily advertised on Facebook. Orders generally do arrive, but garments frequently look nothing like the digitally rendered ad photos, quality is thin/poor, and refunds are slow, partial, or require costly returns to China.
“A real but low-quality offshore dropship cluster rather than an outright fraud: orders ship and PayPal/card buyer-protection applies, but the advertising is systematically misleading and refunds are hard to get. Buy only what you can afford to lose, expect the item to differ from the photo, and pay via a method with chargeback rights.”
Berrylook
berrylook.com
Berrylook is a Hong Kong/China-based women's-fashion dropship store heavily advertised on Facebook and Instagram. Orders generally do arrive, but customers overwhelmingly report weeks-long shipping, flimsy goods that look nothing like the ad photos, wrong sizes and colours, and a deliberately obstructive refund process. It carries a ~1.5-star Trustpilot rating across roughly 5,700 reviews with a fake-review warning banner, an F rating at the BBB, and thousands of PissedConsumer complaints. Bad enough to avoid — but because goods do reach buyers, this lands as caution, not an outright non-delivery scam.
“A real China-based dropshipper whose goods usually arrive but are poor-quality and mismatched, sold via Facebook/Instagram ads and near-impossible to get refunded — avoid, but not a pure non-delivery scam.”
Field notes — how the scams work, and how to spot them
How to tell if a company advertising on Facebook is a scam: 7 checks that take 10 minutes
→Is that “store closing” or “90% off liquidation” Facebook ad real? How the fake-clearance scam works
→The “mystery box” trap: how a $2 Facebook ad becomes a $37-a-month charge you never agreed to
→Deepfake celebrity investment ads: how the fake Elon Musk / “AI trading” crypto scam actually works
→The romance-to-crypto "pig butchering" scam, explained
→The task job scam: why they make you deposit before you can withdraw
→Buying a Puppy Online: How the Non-Delivery Scam Works
→Is That Facebook Boutique Legit? Dropshipping, Decoded
→Fake charity and disaster-relief donation scams on Facebook, explained
→Fake concert and event ticket scams, explained
→How "government grant" and "free money" scams work
→Counterfeit "designer" goods ads on Facebook and Instagram
→How to Get Your Money Back After a Scam
→How to Spot Fake and Bought Reviews
→From the desk
Trustpilot lets the reviewed company pay the bills — so the five stars get botted. We never take a cent from the brands we rate. The verdict answers to the evidence, and nothing else.