"Pink salt trick" deepfake weight-loss ad funnel (LipoMax)

Seller denies the ads and blames affiliates

A LipoMax representative told BBB that the use of AI-generated or deepfake videos is "neither authorized nor endorsed by the company, and the videos are not produced by the company", adding that the independent nature of affiliate marketing means it does not control what affiliates create. BBB found the LipoMax trademark is registered in Wyoming with returns directed to Lakeland and Largo, Florida. The billing and customer-service complaints above are consumer reports to BBB, not findings of a court or regulator.

Oprah Winfrey and Dr. Rachel Goldman are impersonation victims, not accused

Snopes rated the Oprah pink-salt endorsement False. Winfrey posted in 2022: "Fraud alert! Please don't buy any weight loss gummies with my picture or name on them. There have been social media ads, emails, and fake websites going out and I want you to hear it straight from me, that I have nothing to do with them." Goldman has publicly warned people not to buy the product shown in the fake videos. Neither of them, nor Oprah Daily, has any connection to these products — the accusation here belongs to whoever runs the ad accounts and storefronts.

Other brands named by Snopes are reported destinations, not adjudicated

LipoVive, Slimjaro and HepatoBurn are named here only because Snopes followed the deepfake ads to pages selling them. No finding is made about those companies' own conduct, and Snopes did not report a response from any of them.

Not to be confused with unrelated products named LipoMax

Several legitimate, unrelated businesses use the LipoMax name and none of them is the subject of this entry or connected to the deepfake ad funnel described here: FirstFitness Nutrition's LipoMax Liver Cleanse supplement (FirstFitness Nutrition, Dallas, Texas, trading since 1989); LipoMax RF, an FDA-cleared radiofrequency body-contouring device from Estetique Inc. USA (US trademark reg. no. 3884819); a compounded LipoMax injection offered by The Mark Men's Health clinics in California; and Lipomax Manufacturing, Inc. of Brea, California (incorporated 2004), which makes liposuction instruments. This entry makes no claim about any of them.

Post-purchase "coach" pitches $800 in add-ons

A Florida consumer told BBB: "I purchased a 6-month supply for $303.95... I was also contacted by a 'coach' for LipoMax after my order, who tried to sell me $800 in additional supplements."

A pink-salt buyer's refund route led to a car shop — brand not identified

WCPO reported that Indiana buyer Suzanne Spangler was charged $314.58 after a deepfake Oprah ad and received six small dropper bottles with no instructions or paperwork; the Florida return address she was given turned out to be a car shop, so she could not return them. WCPO does not name which brand she bought, so this is not attributed to LipoMax — BBB separately lists LipoMax returns as directed to addresses in Lakeland and Largo, Florida.

Storefronts and product brands rotate constantly

Snopes traced the same deepfake pink-salt ads through throwaway domains including salttrickrecipe.store, secretloophole.online, evercurasupps.store and insightcarenews.site, landing on different supplement brands such as LipoVive, Slimjaro and HepatoBurn — which is why there is no single site to vet. Snopes did not name LipoMax among the destinations it followed.

Facebook video ad with a deepfaked Oprah is the hook

An Illinois consumer told BBB Scam Tracker: "I was on Facebook and noticed a video with Oprah Winfrey and a doctor speaking of the 'pink salt trick diet'." The same report describes spending over $400 and then receiving continuing emails pressing them to sign on with a weight-loss coach for more money.

A real doctor's footage was recut into a fake endorsement

CBS News New York reported that an AI video put the line "The pink salt trick it's 100% natural and free of side effects" in the mouth of Dr. Rachel Goldman, an assistant professor at NYU Grossman School of Medicine, and also credited her with a Stanford education she does not have (she studied at Fairleigh Dickinson). Deseret News reports the source footage was her genuine 2023 appearance on Oprah Daily. Goldman told CBS: "It looks like me. It's kind of me talking, but it's not me at the same time" and "Every day I'm getting messages. I want them to know, do not purchase this." One consumer messaged her saying she was "billed triple" and asked whether the product even existed. Meta and YouTube told CBS they removed the accounts and ads related to Goldman and Winfrey that violated their policies.

170+ BBB reports in two months across 35 states

BBB says Scam Tracker received over 170 reports about LipoMax in a two-month window from consumers in 35 states, citing improper billing, non-existent customer service, ineffective ingredients and continued pressure to buy additional supplements from someone claiming to be a LipoMax "coach".